Lansinoh started over 30 years ago with a breastfeeding mum – Resheda Hagen, when she embarked on what became the Lansinoh venture in 1978 in Portland, Oregon, when her first child was born. Resheda Hagen founded her company in 1984 to offer breastfeeding women a safe and effective alternative to the highly cosmetic products that were available for nipple soreness – a major reason for failing to establish a successful breastfeeding relationships. Lansinoh makes breastfeeding accessories.