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Over 30 years ago, Safety 1st's little yellow BABY ON BOARD®'s sign became a badge of pride for new parents. Soon after, Safety launched the first true collection of home safety products and established itself as the leader in child safety. This role has grown over the years as they continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe. Safety 1st makes safety, childproofing, bathtime and booster seats.