The Bshirt is a social venture founded by two Mums with many years of breastfeeding experience between them. They are passionate about improving breastfeeding rates in the UK and enabling women to breastfeed confidently for as long as they wish. The Bshirt helps mums to breastfeed confidently wearing the Bshirt under their favourite pre-pregnancy clothes. Women feel empowered and fashionable as they adapt their wardrobe to be breastfeeding friendly.
The clothes they choose are a reflection of who they are and we feel a woman needn’t give up her personal identity simply because she has become a mother - nor should she buy a new wardrobe for short-term use.