Back in 2002, a mother living on Maui was not satisfied with the baby carrying options available to her. With that humble design, Karin Frost revolutionized how we carry babies. Her soft structured carrier (SSC) design has become the gold standard. Their carriers give you the freedom to enjoy life's big and small adventures, all while keeping baby close. Ergobaby Carriers are ergonomically designed to cradle your baby in a natural sitting position and to evenly distribute baby's weight between your hips and shoulders. Ergobaby Carriers are the ultimate in comfort and ergonomics, allowing you to carry your baby from those early days to toddler. Ergobaby make front carrier, back carrier, swaddles and pushchairs.