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Alex understands children’s developmental stages, how to stimulate growth and interest at each stage of life, and work hard to build that knowledge into every product they design.From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children’s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry,whimsical children’s furniture, bath toys, ALEX Little Hands preschool products, and ALEX Jr. for baby.

  1. Alex Art Apron
    Alex Art Apron
  2. Alex Bubbalooka 1
    Alex Bubbalooka
    Out of stock
  3. Alex Classic Fantastic Spinner
    Alex Classic Fantastic Spinner
    Special Price £14.94 Regular Price £16.49
  4. Alex Dirty Dogs 1
    Alex Dirty Dogs
  5. Alex Hoops For The Tub 1
    Alex Hoops For The Tub
    Special Price £9.46 Regular Price £9.99
    Out of stock
  6. Alex Magic Picture Maker
    Alex Magic Picture Maker
    Special Price £12.29 Regular Price £13.49
  7. Alex My Busy Barn
    Alex My Busy Barn
    Out of stock
  8. Alex My First Sewing Kit
    Alex My First Sewing Kit
    Special Price £17.87 Regular Price £18.99
    Out of stock

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