It all began in 1991, Guy and Jo were travelling through India where they met an American at the Taj Mahal. Over dinner they got talking about a reusable nappy laundry service offered in New York, that was it, the seed of an idea was sown. On returning to the UK, Guy and Jo set up a reusable nappy laundry service from their home in Northampton, and although the laundry service showed slow growth, Guy and Jo were convinced reusable nappies were the way forward. It became apparent that reusable nappies were increasing in popularity, but the demand of a laundry service was limited as parents soon realised how easy they were to wash and how much money could be saved by doing so. As a result, in 1997 Guy and Jo started to sell reusable nappies and associated products directly to parents through mail order and now Bambino Mio is established as the leading brand of reusable nappies and accessories worldwide.