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Alex specialise in toys, games and activity sets for kids of all ages. Their Junior Tots products help babies develop their motor skills and understanding of the world around them, while the preschool range gets toddlers ready for nursery and beyond. Known for their art and craft supplies, even tweens will be able to express themselves with their selection of art tools and creative kits. Equally famous for their bath toy range, there is plenty available to make your little one’s time in the tub fantastic fun!