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Bath Time
Bath Time

Our great range of bath toys, dental and hygiene products mean bath time is sure to be safe and fun. You’ll find everything you need to wash your baby and toilet train your toddler here. With fantastic brands including Skip Hop, Summer Infant, Clippasafe and more, bath time will become your favourite part of the day.
- Bathing
  Accessories
  Baths
  Bath Toys
  Hygiene
- Toilet Training
  Potties
  Step Stools
  Training Seats
Bathing

Toilet Training
Car Seats & Carriers
Car Seats & Carriers

Tested to the highest standards, our infant carriers, extended rear-facing seats and high-back boosters will keep your baby secure, while car seat accessories will help to make travelling with a toddler a piece of cake.
Car Seat Accessories

Car Seat Bases

Car Seats

Carriers
Changing & Nappies
Changing & Nappies

Dress your baby to impress with the Hello Baby clothing and nappy range. Whether you’re using re-usable or disposable nappies, we provide all of the accessories you’ll need to keep your baby’s bum as soft as… a baby’s bum! It doesn’t stop there; our clothing range includes the best in weather protection and sleepwear.
Changing

Clothing

Nappies
Feeding
Feeding

From that first feed to snacking on solids, it’s important that you have the right tools when feeding your baby. With muslins for breastfeeding mums, bottles and sterilisers, suction bowls and sippy cups, we have all the top brand equipment you’ll need for each stage of your child’s feeding journey.
Booster Seats & High Chairs

Bottle Feeding

Breast Feeding

Dummies & Teethers

Weaning
Nursery
Nursery

Create the perfect sleep space for your bundle of joy with our gorgeous range of nursery furniture and room decoration. We offer Moses baskets for new borns, cots for toddlers and junior beds for older children, as well as comfy foam and natural mattresses and chic bedding sets.
Baby Rockers

Bedding & Sleep

Furniture
Pushchairs
Pushchairs

Travel systems and Prams offer forward and parent facing options and can be combined with a car seat for ultimate flexibility; while lightweight Buggies and Pushchairs are perfect for toddlers and older children and are available as single, double and tandem styles. Take your pick!
Pushchair Accessories

Carry Cots

Pushchairs

Travel Systems
Safety
Safety

Whether you’re looking to childproof your home with baby gates, furniture straps and cupboard locks, or keep your toddler within reach with our selection of reins, our safety range will keep your child out of harm’s way wherever you are.
- Home Safety
  Baby Monitors
  Baby Proofing
  Fireguards & Play Pens
  Stair Gates
  Thermometers
- Travel Safety
  Harnesses
  Hearing Protection
  Helmets
Home Safety

Travel Safety
Toys & Gifts
Toys & Gifts

So many toys, so little time. Fear not! We have pre-selected the best kids’ toys to cater for children from new born to pre-teen. Whether your little one is into art and craft or fanatical about role play, we have a huge range of wooden, activity and educational toys and games to choose from. We have a selection of gifts for parents too.
Books

Gifts

Toys
Brands
- 4moms
- Mutsy

Toys

Our extensive range of toys will go down a treat with children from birth to school age. Our selection includes traditional wooden toys, plastic play sets, educational games and craft materials for creative kids.

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Toys & Gifts
Toys

Toys

Alex Art Apron
£11.99
Alex Go-Go Gear Art
£8.79
Alex Jr Tots Sticker Pictures
£10.49
-15.84%
Alex Learn To Dress Monkey
Special Price £25.24 Regular Price £29.99
Alex Let's Pretend School
£34.99
-7.07%
Alex Little Hands Ready Set Dinos
Special Price £14.86 Regular Price £15.99
-7.24%
Alex Little Hands Ready Set Sculpt!
Special Price £12.05 Regular Price £12.99
Alex My First Scribble
£9.49
Alex Pops Craft - Forest Friends
£6.79
Alex Pops Craft - Straw Rockets
£6.79
Alex Pound And Play Porcupine
£19.99
Alex Ready Set Bodies
£14.99
Alex Ready Set Count
£9.99
Alex Ready Set Sew
£9.99
-13.76%
Alex Ready Set Shapes
Special Price £10.34 Regular Price £11.99
Alex Squeeze Scissors
£3.49
Alex Yarn Craft
£19.99
-2.81%
Aquadoodle Classic Colour - Pink
Special Price £20.40 Regular Price £20.99
-3.77%
Aquadoodle My Little Pony Aquadoodle
Special Price £25.01 Regular Price £25.99
Aquadoodle Peppa Pig Doodle Bag
£18.49
-3.87%
Aquadoodle Thick & Thin Pen Set
Special Price £9.70 Regular Price £10.09
Assorted - Aquadoodle Easy Grip Pen
£8.09
-6.01%
Aurora Chestnut Horse
Special Price £8.45 Regular Price £8.99
Aurora Destination Nation - Gray Penguin - 28cm
£14.99
Aurora Flopsie - Alfie Alpaca - 30.5cm
£12.99
-12.63%
Aurora Flopsie - Llama - 30.5cm
Special Price £11.35 Regular Price £12.99
-3.41%
Aurora Gruffalo - 15cm
Special Price £9.36 Regular Price £9.69
-6.67%
Aurora Gruffalo - Mouse - 23cm
Special Price £13.99 Regular Price £14.99
-2.77%
Aurora Gruffalo - Owl - 18cm
Special Price £12.63 Regular Price £12.99
-2.77%
Aurora Gruffalo - Snake - 18cm
Special Price £12.63 Regular Price £12.99
Aurora Gruffalo Soft Toy - Large
£23.99
-3.85%
Aurora Gruffalo Soft Toy - Medium
Special Price £14.99 Regular Price £15.59
-9.47%
Aurora Gruffalo Soft Toy - Small
Special Price £11.76 Regular Price £12.99
Aurora Gruffalo's child children's Favourite Soft Toy
£9.99
Aurora Gruffalo's Child Finger Puppet
£23.99
Aurora Gruffalo's Child Skittles
£30.99