Brush-Baby was inspired by the founders little girl who chewed her toothbrush.

Having a sister who is a dentist she was well aware how important it was to keep my baby girl's gums and teeth clean. She was careful about what she ate and wanted to teach her that good oral hygiene habits (including liking her dentist!) could be fun, healthy and cool.

But tooth-brushing time could be a real battle! Her little girl would chew her toothbrush, if she could get it into her mouth at all. When Mum went to the shops there was little available to help me. Brush-Baby was founded!

Young children’s dentition is developing from gums, through teething and on to the first set of baby teeth their eventual loss and replacement by adult teeth. So, Brush-Baby designed a range of products especially for babies, toddlers and young children that takes into account their tooth development, habits and brushing skills.