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Taggies are soft toys featuring tags in a variety of colours, patterns, and textures providing sensory stimulation for children. The successfully patented concept was created in 2005 by inventor Julie Dix, who was inspired by her children's affection and attachment to smooth, satiny looped tags.

The tags come in a variety of styles (wide, thin, silky, textured, bright-coloured, pastel, shiny, solid) and can be found on everything from soft books, teddies, baby mats, rattles, dolls and blankets.

The Taggies blanket comforters are the most popular product of the range. It features two pieces of fabric design sewn together with a vast number of tags adorning the sides of the item; serving as both a comforter and development product. Available in a variety of designs including crinkle me fox, crinkle me an elephant, crinkle me a pig, crinkle me dog and crinkle my monkey.